Jon Henshaw

Karrie Jacobs at Salon.com wrote an interesting article about campaign logos called May the best logo win

She discussed the quality and merits of each leading candidates’ logo. The best part was how Clinton’s logo isn’t even really a logo. She went on to explain how Obama’s logo was created and how his logo truly is a “logo”

Obama’s signature “O” is the product of Chicago-based branding firm Sender. A true logo, one that is recognizable apart from the candidate’s name, it uses the traditional color palette. “You can’t walk away from the red, white and blue completely,” argues Sol Sender, the company’s president, “so what can you do that’s new and fresh?” Sender’s team came up with a white sunrise against a blue sky, over a landscape implied by red and white stripes. Sender labels it a symbol of “hope.”

Of all of the logos (McCain’s, Clinton’s, etc…), it obvious that regardless of who you’re for, Obama has the most aesthetically pleasing one of the bunch.